Latest SEO Strategy Trend 2014 Updated News

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. The SEO strategy trend for 2014 will be quite different and being prepped up to face changes will play a role in determining future success.

Semantic Searches

With the recent Google Hummingbird update, it's more about providing relevant searches and quality content to people. Semantic searches are being pushed to the forefront while the concept of long tail keywords are being forced to the back. Even though, it's difficult to adopt this new trend, it matters a lot because SEO strategy trends of 2013 will no longer work. Try not to focus on keyword density and link quantity but rather on relevant, useful content that will assist users achieve their goal.

Focus on Emerging Platforms

The computer is now a primitive platform because websites are being regularly accessed on tablets, smartphones or every other new device that's coming into the market. Business marketeers should now consider optimizing their websites for mobile platforms as the future lies there. Mobile SEO will be significant in 2014 with web pages being specifically designed to be viewed and interacted with on this platform. It's got huge potential and is growing at a rapid rate to occupy the primary space.

Engage Users with Social Media

Without further questioning, social media rules the web world. Websites like Reddit and Imgur are driving more traffic than actual websites. Basically, the internet is made up fo websites and these driving social media sites should be given primary focus. The more a company can engage audience on Tumblr or Facebook, the easier it will be for them to build brand reputation and carry it back to their website. Pinterest, Vine and Instagram are other popular growing social networks to watch out for. Encourage users to interact more, comment and be part of the community than being sole vis

Bigger Content, Lesser Keywords

Earlier, the minimum accepted length for an article was just 300 words but times changed. It became 500 in 2013 but come next year, the Search Engine Journal opines 1000 words will be the new norm. Before 2017, it could even be 2000 words or more according to surveys conducted. Even though, the word count increases for an article, keywords will become lesser and more relevant. Stuffing content with high keyword density is long gone, following Google's Panda and Penguin updates.

Privacy Matters

Assuring the audience that their information is stored and stays private matters in 2014. With surveillance going high, it is obvious that readers are concerned about sharing their information online. The more it develops, the stronger level of encryption websites should use and ensure visitors that they are secure. Protecting them using ssl certificates and stopping hackers, data thieves from acquiring private files is expected of website hosts.

Latest On-page Optimization Technique in SEO

Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. H1 Tag - This H1 Tag must be include page target keyword and H1 Tag must be appear in Top of the page look like SEO Browsers. Ex: www.browseo.net 5. Other Header Tags (H2, H3, H4) must be present a page in sequential order. 6. Body Tag must be contains minimum 30% Text for Customer informative. 7. Page must be contains Maximum 30% Keyword Density. 8. Maximum 50 Inner links are fine. 9. Every one webpage must be present in .xml & .html Sitemap 10. All images are required Alt Tag. 11. Title & Meta Description relevancy required for Minimum 85% 12. Every Webpage must be needed for 0 Broken links (404 Not Found Page error). 13. Every Webpage URL needed for keywords and with out space & Special characters. Above all points basically all SEO Analyst follow any website Onpage Optimization Technique.

Latest Technical Onpage Factors

The structured data testing tool lets you check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. You can also see examples of extracted markup for specific information types. If you've created rich snippets for a Google custom search engine, you can also use this tool to preview the results. View Sturctured Data Testing Tool

                                       http://www.google.com/webmasters/tools/richsnippets. 

Latest Technical Onpage Factors are Breadcrumb, Rich Snippet Customer Reviews & Ratings, Author Tag

Breadcrumb
Every webpages must be needed for Breadcrumb, It's very useful for Search Engine's and Customers to travel your website. It's one of the important Data Structuring factor in Onpage Optimization.

Rich Snippet Customer Reviews & Ratings
Customer Reviews & Rating Snippet must be useful to your product category & Product details page. It's very useful for covered more customers to your website.

Author Tag Author Tag is suitable for article type of webpages and Wordpress / News Updates / Press release type of webpages. Once your author tag is displayed famous person face related to your category page. It's very useful to increase CTR.

What I Learnt From Beating Google’s First Update of 2014

What I Learnt From Beating Google’s First Update of 2014


For those of us who track our own websites, you may have noticed a Google update roll out on the 8th of January that’s been causing large fluctuations in the SERPs since then. This was the 6th largest update in a year according to DejanSEO, and hundreds more can’t stop talking about it over at SERoundTable and WebmasterWorld.

Personally, a site of mine was set back nearly 130 spots. It dropped from rank 5 to rank 131, and over the course of 3 weeks, I continually tested in order to understand what the update had done. After some minor changes, I successfully pushed my site back up all the way to rank 5 again.

Here is a quick summary of the timeline of events:

January 9th – Site was hit by the penalty and dropped from rank 5 to rank 124.

January 19th – Investigations led to having a PR0 exact match anchor text link removed

January 26th – Monitored the results and actually saw a further drop of about 60 places since the link was removed. Fell to rank 131 at this point.

January 28th – Decided to change the URL to avoid using my exact keyword. 301 redirected the old URL to the new one so that existing link juice would flow through.

January 30th – Huge jump back to page 1, woohoo!

February 1st – Site climbs to rank 6

February 4th – Site climbs further up to rank 5

Thankfully I documented all my steps, and reflecting back, learnt some valuable information.  Let’s see what we can all take away from this.

Read more at

Content Isn’t King

A distinction needs to be made for when content is actually king, and when it’s not. Too often people assume that if they have great content they’ll automatically rank for terms and never get hit by any penalty whatsoever. Wrong. I had a quality page up with beautifully crafted text and ShutterStock-worthy images (I even took these myself using my Girlfriend’s DSLR), and I still got hit. Unfortunately Google isn’t yet sophisticated enough to tell how well written your content is (although it’s getting there).

Content is king however for social sharing, building a brand, improving visitors’ time on site etc. I’m a huge fan of good content, but unfortunately it doesn’t make you immune to penalties.

301 Redirects Pass All Link Juice

Although Matt Cutts has already come out and publicly stated that all link juice is passed through a 301 redirect, I still see this question asked a lot. My site leapfrogged up nearly 130 spots to page 1 and there was no way this could have happened without having all that link juice flowing from my newly redirected backlinks.

301 Redirects Pass Link Juice Immediately

I was recently reading a blog which had indicated that link juice takes time to be passed through a 301 redirect. Based on what this test shows, this is also a myth. From the time I had setup my 301 redirect to the time I was sitting on page 1 was a mere 2 days. The juice from the redirect must have taken effect almost instantaneously.

The Update Was Not Penguin Related

Forums are oftentimes the first place to find breaking news. At the same time, forums are probably the best place to start a rumor.

A thread started brewing in the WebmasterWorld Forum with many people claiming a Penguin update. I tested this by having all exact match anchor texts removed from my site (luckily there was only 1, otherwise contacting all those webmasters would have been quite a task). As you know from looking at the timeline of events, I saw zero improvement, and in fact dropped a further 60 places a few days later.

Google is Lenient

I was quite surprised as to how significant the improvements were after simply changing the page URL. All this happened within a few days of making the changes- which is incredibly fast. What this tells me is that Google is actually quite lenient when it comes to this specific penalty.

Don’t Over-Optimize Your Header Tags

Only a few months ago was I seeing great results from having my exact keyword in header tags (title, h1, URL). Things change quickly in SEO though, and this test indicates to me that we want to now avoid overusing your keyword in the header tags. What seems to work better now though are variations of your keyword – almost as if you had no idea what keyword you were targeting. Almost as if, it came out naturally that way, which brings me to our final point…

Biggest Takeaway: Keep Everything Natural

If there’s one thing to learn from this, it’s to keep your site looking as natural as possible – almost as if you knew nothing about SEO. With the new Hummingbird update, Google is able to understand the meaning behind sentences, and because of that, you don’t need to worry about stuffing your keyword in every tag. Instead, use variations and synonyms of your keyword to create that natural effect.

I realize that it may be hard for some SEO’s to determine what’s natural or not anymore because sometimes it goes against everything we’ve learnt. So, here are a few more tips you can use to keep your site looking natural in Google’s eyes:

Don’t link hoard. Link out to others when it makes sense

Have a Privacy Policy and Terms page

Have a thorough About Us page

Have active Social Media accounts linked to your site

Have a branded domain name

SEO Interview Question and Answer

Q1. Tell me something about yourself ?
Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?
Ans.It is process of getting traffic from free and paid listing on the search engine like.

google
yahoo
bing

Q3. How to get top position in SEO ?
Ans. With the help of two factors we get top position in Search Engine
A) ON PAGE OPTIMIZATION
B)OFF PAGE OPTIMIZATION

Q4. What do you know about ON Page Optimization ?
Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?
Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about update in SEO ?
Ans.Yes Sir i know about updates in SEO
1) Panda
2) penguin
3) Hummingbird

Q9. Who is Matt cutts  ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ? 

Ans. keyword stemming is the process of finding out the root word from the  search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.

        Here is important formula of keyword density 

                                                     total no of keyword             *100

                                                  total no of words in your artical

Q12. What are webmastertools ?

Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which  Important factors makes ON Page Optimization better ?   

Ans. In On Page Optimization there are some important factors like

Title Tag

Meta tag

Keyword

Sitemap

Images

Internal linking

Bread crumb.

Q14. Which  Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

Community Creation in Social Networking Sites

Blogging

Forum Postings

Search Engine Submission

Directory Submission

Social Bookmarking

Link Exchange

Link Baiting

Cross-Linking

Photo Sharing

Video Promotions

Business Reviews

Local Listings & Yellow Pages

Article Submission

Press Release Promotion

Classifieds Submission

Social Shopping Network

Answers

Document Sharing

Q15. What is google Sandbox ?

Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q17. How many characters limits in Title tag ? 

Ans. In title tag approx 70 characters we can add.

            <title>primary keyword(70 char)</title>

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo

Description Meta tag (150 characters limits)

Keyword Meta tag (200 characters limits)

Q19. What Seo tools do you use ?

Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo

        2)White hat seo

        3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?           

Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

                                           Black hat techniques

hidden link

keyword stuffing

doorway pages

incorrect keyword 

link farming 

mirror side

Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ? 
Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..
                                         White hat techniques
Quality contents
Titles and Meta data
Keyword research and Effective keyword use

Quality inbound links

Q23. What is Bookmarking Sites ? 
Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking  sites name ?
Ans. Top Bookmarking Sites.
Twitter
Pinterest
reddit
stumble upon 
Digg
Delicious

Q25. Tell me One URL short links site name ?

Ans. http://www.bitly.com 

Q26. Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q27. What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Example: 

<head>

<title>Not considered as Meta Tag, even required anyway</title>

<meta name=”description” content=”Write your description here” />

<meta name=”keywords” content=”Write your keyword here” />

</head>

Q28. Difference between keyword & keyword phrase? 

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q29. Establish a difference between PR & SERP. 

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q30. Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.

For example, the HTML for this image will appear something like this:

<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.exmple.com/wp-content/uploads/2012/07/Alt tag.jpg”>

Q31. What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q32. Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

Q33. What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q34. What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q35. What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

2014 Google Pagerank Update Schedule

1. March 2014 (14 March – 25 March)
2. June 2014 (1 June – 14 June)
3. September 2014 (15 September – 30 September)
4. December 2014 (10 December – 26 December)

Penguin Update

Launched in 2012, Penguin was essentially a web spam update, adjusting a number of spam factors such as keyword stuffing and other over-optimization tactics. The focus on creating high-quality, remarkable content carried over from Panda.

The Penguin algorithm is a filter that assembles on top of Google’s regular algorithm and attempts to catch link spam. Link spam refers to the controlling ways that spammers and black hat SEOs create links to boost their rankings in theSERPs. This is usually done using software, so the links and content it creates are generally useless for human readers – the very definition of spam.

Below see the list of released dates of Penguin update:

-May 25, 2012 – Penguin 1.0
-April 24, 2012 – Penguin 1.1
-May 26, 2012 -Penguin 2 on (impacting less than 0.1%)
-October 5, 2012 -Penguin 3 on (impacting around 0.3% of queries)
-May 22, 2013 -Penguin 4 (impacting 2.3% of queries)
-October 4, 2013 Penguin 5 (impacting around 1% of queries)

Panda Update

Rolled out in 2011, the Panda algorithm aimed to lower the rankings of sites that were deemed to have low-quality and “thin” content. With Panda’s release, the motivation to create relevant, high-quality content became known among SEOs and marketers. Low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual low quality pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

Matt Cutts announced about it, “This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Below see the list of released dates of Panda update:

- February 23, 2011 – Panda 1.0 (11.8% of queries impacted)
-April 11, 2011- Panda 2.0 (2% of queries impacted)
-May 9, 2011- Panda 2.1
-June 21, 2011 – Panda 2.2
-July 23, 2011- Panda 2.3
-August 12, 2011 – Panda 2.4 (6-9% of queries impacted)
-September 28, 2011 – Panda 2.5
-Oct. 19, 2011 - Panda Update 3.0 (2% of queries impacted)
-November 18, 2011 – Panda 3.1 (less than 1% of queries impacted)
-January 18, 2012 – Panda 3.2
-February 27, 2012 – Panda 3.3
-March 23, 2012 – Panda 3.4 (1.6% of queries impacted)
-April 19, 2012 – Panda 3.5
-May 27, 2012 – Panda 3.6
-June 8, 2012 – Panda 3.7 (1% of queries impacted)
-June 25, 2012 – Panda 3.8 (1% of queries impacted)
-July 24, 2012 – Panda 3.9 (1% of queries impacted)
-August 20, 2012 – Panda 3.9.1 (1% of queries impacted)
-September 18, 2012 – Panda 3.9.2 (0.7% of queries impacted)-Sep 27, 2012
-Nov 5, 2012 - Panda update released
-Nov 21, 2012 (impacting 0.8% of English queries; confirmed, not announced)
-Dec 21, 2012 (impacting 1.3% of English queries; confirmed, announced)
-Jan 22, 2013 (impacting 1.2% of English queries; confirmed, announced)
-Mar 14, 2013 – Panda update released